📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

    Question

    If a bank redesigns its mobile app interface after

    studying user  heatmaps, it is applying:
    A Production orientation Correct Answer Incorrect Answer
    B al analytics Correct Answer Incorrect Answer
    C Undifferentiated targeting Correct Answer Incorrect Answer
    D Harvesting Correct Answer Incorrect Answer
    E Skimming strategy Correct Answer Incorrect Answer

    Solution

    Heatmaps analyse user interaction patterns to improve usability and experience. Why others are incorrect: Production focuses on efficiency; Undifferentiated ignores segmentation; Harvesting reduces support; Skimming relates to pricing. Banking Example: Changing button placement to increase loan application clicks.

    Practice Next
    More Basics of Marketing Management Questions

    Relevant for Exams:

    ask-question