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    Question

    Click Through Rate (CTR)

    measures:
    A Cost per advertisement Correct Answer Incorrect Answer
    B Clicks per impression Correct Answer Incorrect Answer
    C Profit from campaign Correct Answer Incorrect Answer
    D Customer loyalty Correct Answer Incorrect Answer
    E Market penetration Correct Answer Incorrect Answer

    Solution

    CTR = (Number of clicks ÷ Number of impressions) × 100 It measures engagement effectiveness of digital ads.

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