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    Question

    A bank balancing profitability with environmental

    lending practices reflects:
    A Selling concept Correct Answer Incorrect Answer
    B Production concept Correct Answer Incorrect Answer
    C Societal marketing concept Correct Answer Incorrect Answer
    D Cost leadership Correct Answer Incorrect Answer
    E Penetration pricing Correct Answer Incorrect Answer

    Solution

    Societal marketing integrates profit, customer satisfaction, and social welfare. Why others are incorrect: Selling focuses on promotion; Production on efficiency; Cost leadership on price; Penetration on low entry pricing. Banking Example: Financing renewable energy projects responsibly.

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