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      Question

      Load factor is often used in marketing dashboards for

      airlines as a measure of:
      A capacity management Correct Answer Incorrect Answer
      B idle production capacity Correct Answer Incorrect Answer
      C customer contact Correct Answer Incorrect Answer
      D differential value Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Capacity management refers to making service capacity as productive as possible without compromising service quality. See Using Marketing Dashboards box.

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