Question
A bank launches a premium digital-only savings account
for tech-savvy customers and charges a slightly higher annual fee for exclusive features. This strategy primarily reflects:Solution
Skimming pricing involves setting a higher price initially for innovative or premium offerings to target early adopters willing to pay more. Here, exclusive features justify higher pricing. Why Other Options Are Incorrect • A: Low introductory price. • C: Matching competitors. • D: Based on cost only. • E: Price-ending tactics. Banking Example: Premium neo-banking accounts with subscription fees.
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