Question
A bank launches a premium digital-only savings account for tech-savvy customers and charges a slightly higher annual fee for exclusive features. This strategy primarily reflects:
Solution
Skimming pricing involves setting a higher price initially for innovative or premium offerings to target early adopters willing to pay more. Here, exclusive features justify higher pricing. Why Other Options Are Incorrect • A: Low introductory price. • C: Matching competitors. • D: Based on cost only. • E: Price-ending tactics. Banking Example: Premium neo-banking accounts with subscription fees.
More Basics of Marketing Management Questions
- Which of the following loans comes under Priority Sector Lending (PSL)?
- SHG–Bank linkage programme mainly promotes:
- When assessing the viability for a new store location, Starbucks will review the population distribution, income, and occupation of those residents that in...
- Quick response and efficient consumer response delivery systems are most closely related to:
- On your way into school today, you stopped by Urban Buy and pack of lays to pick up a pack of lays for an energy pickup. Urban Buy is an exa...
- A diamond shop that only carries diamonds, could be best classified as a(n):
- Which KPI is most appropriate to measure success of a cross-selling campaign?
- When McCain decides to branch out from the frozen foods category into the ready- to-serve beverage market, their growth strategy is:
- A bank observes that 70% of its profits come from 20% of customers. This insight reflects which principle?
- Goal setting as used in the text requires that the marketing manager set measurable _____ to be achieved.
Relevant for Exams:
