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    Question

    A bank launches a premium digital-only savings account

    for tech-savvy customers and charges a slightly higher annual fee for exclusive features. This strategy primarily reflects:
    A Penetration pricing Correct Answer Incorrect Answer
    B Skimming pricing Correct Answer Incorrect Answer
    C Competitive pricing Correct Answer Incorrect Answer
    D Cost-plus pricing Correct Answer Incorrect Answer
    E Psychological pricing Correct Answer Incorrect Answer

    Solution

    Skimming pricing involves setting a higher price initially for innovative or premium offerings to target early adopters willing to pay more. Here, exclusive features justify higher pricing. Why Other Options Are Incorrect тАв A: Low introductory price. тАв C: Matching competitors. тАв D: Based on cost only. тАв E: Price-ending tactics. Banking Example: Premium neo-banking accounts with subscription fees.

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