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      Question

      A bank launches a premium digital-only savings account

      for tech-savvy customers and charges a slightly higher annual fee for exclusive features. This strategy primarily reflects:
      A Penetration pricing Correct Answer Incorrect Answer
      B Skimming pricing Correct Answer Incorrect Answer
      C Competitive pricing Correct Answer Incorrect Answer
      D Cost-plus pricing Correct Answer Incorrect Answer
      E Psychological pricing Correct Answer Incorrect Answer

      Solution

      Skimming pricing involves setting a higher price initially for innovative or premium offerings to target early adopters willing to pay more. Here, exclusive features justify higher pricing. Why Other Options Are Incorrect • A: Low introductory price. • C: Matching competitors. • D: Based on cost only. • E: Price-ending tactics. Banking Example: Premium neo-banking accounts with subscription fees.

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