Question

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Walmart. The electronics company has begun production of a small line of high quality, professional studio model components. How should the small electronics company distribute its new products?

A use its established channel
B distribute indirectly to mass market retailers
C distribute through agents who sell to specialty electronics stores who will feature the new line
D sell indirectly to specialty electronics stores who will feature the new line
E None of these
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