Question
Hihome shopping centres receive 100 Kgs of Apples every
day, they then sort them as either "A," "B," or "C" grade apples and price accordingly. This activity is ________ function of marketing channel.Solution
Marketing Channel functions: • Information. Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and facilitating exchange. • Promotion. Developing and spreading persuasive communications about an offer. • Contact. Finding and communicating with prospective buyers. • Matching. Shaping and fitting the offer to the buyer's needs, including such activities as manufacturing, grading, assembling and packaging. • Negotiation. Reaching an agreement on price and other terms of die offer, so that ownership or possession can be transferred.
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