Question

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television. Which of the following would you NOT think could be a reason for the shows failure?

A poor product quality
B insignificant point of difference compared to shows already on the air
C too much knowledge of consumers' television viewing preferences
D poor execution of the marketing mix
E None of these
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