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      Question

      A magazine that appeals to single parents has noticed an

      increase in monthly subscription sales over the last several years. After completing their environmental scan, they attribute this increase to a change in which force in the marketing environment?
      A economic Correct Answer Incorrect Answer
      B competitive Correct Answer Incorrect Answer
      C technology Correct Answer Incorrect Answer
      D social Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Social forces include changing demographics - in this case an increasing single parent population.

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