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      Question

      Every day, buyers from large utility companies and

      sellers from energy companies visit an online exchange dealing in wholesale electricity and gas to negotiate prices for the energy that heats and lights many homes and businesses. The exchange knows there are competitors vying for its customers so it relies heavily on technology to build and retain strong, one-on-one relationships with each customer. The exchange uses _____ to know its customer and to win their allegiance.
      A a flexible marketing system Correct Answer Incorrect Answer
      B a database warehouse Correct Answer Incorrect Answer
      C customer relationship management Correct Answer Incorrect Answer
      D competitive intelligence Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Customer relationship management is the process of building and developing long-term relationships with customers by delivering customer value and satisfaction.

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