Question

Every day, buyers from large utility companies and

Q: Answer-Every day, buyers from large utility companies and sellers from energy companies visit an online exc...

Customer relationship management is the process of building and developing long-term relationships with customers by delivering customer value and satisfaction.

sellers from energy companies visit an online exchange dealing in wholesale electricity and gas to negotiate prices for the energy that heats and lights many homes and businesses. The exchange knows there are competitors vying for its customers so it relies heavily on technology to build and retain strong, one-on-one relationships with each customer. The exchange uses _____ to know its customer and to win their allegiance.

A a flexible marketing system

B a database warehouse

C customer relationship management

D competitive intelligence

E None of these

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Every day, buyers from large utility companies and

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