Question
All of the following are described as best practices for
companies using social media as part of their strategy, except:Solution
The best practices involving social media identified by marketers in the recent study discussed above suggests that companies must be mindful of consumer privacy and offer an easy opt- out process. It also means ensuring that communications are targeted and relevant to the audience. Best practices also include being more engaging, interactive, and entertaining; ensuring that the platforms used are user-friendly; offering clear and compelling messaging; and making sure that the social media strategy is consistent and integrated with the organization's overall marketing strategy.
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