All of the following are described as best practices for

Solution

The best practices involving social media identified by marketers in the recent study discussed above suggests that companies must be mindful of consumer privacy and offer an easy opt- out process. It also means ensuring that communications are targeted and relevant to the audience. Best practices also include being more engaging, interactive, and entertaining; ensuring that the platforms used are user-friendly; offering clear and compelling messaging; and making sure that the social media strategy is consistent and integrated with the organization's overall marketing strategy.