All of the following are described as best practices for companies using social media as part of their strategy, except:

The best practices involving social media identified by marketers in the recent study discussed above suggests that companies must be mindful of consumer privacy and offer an easy opt- out process. It also means ensuring that communications are targeted and relevant to the audience. Best practices also include being more engaging, interactive, and entertaining; ensuring that the platforms used are user-friendly; offering clear and compelling messaging; and making sure that the social media strategy is consistent and integrated with the organization's overall marketing strategy.