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    Question

    Segmenting customers based on benefits sought is

    called:
    A Demographic segmentation Correct Answer Incorrect Answer
    B Geographic segmentation Correct Answer Incorrect Answer
    C Behavioural segmentation Correct Answer Incorrect Answer
    D Psychographic segmentation Correct Answer Incorrect Answer
    E Cultural segmentation Correct Answer Incorrect Answer

    Solution

    Behavioural segmentation groups customers based on usage rate, benefits sought, and loyalty.

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