📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

  • google app store apple app store
  • ✖

      Question

      Segmenting customers based on benefits sought is

      called:
      A Demographic segmentation Correct Answer Incorrect Answer
      B Geographic segmentation Correct Answer Incorrect Answer
      C Behavioural segmentation Correct Answer Incorrect Answer
      D Psychographic segmentation Correct Answer Incorrect Answer
      E Cultural segmentation Correct Answer Incorrect Answer

      Solution

      Behavioural segmentation groups customers based on usage rate, benefits sought, and loyalty.

      Practice Next
      ask-question