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    Question

    When customers evaluate banks based on perceived

    trustworthiness and stability, they are influenced by:
    A Economic factors Correct Answer Incorrect Answer
    B Psychological factors Correct Answer Incorrect Answer
    C Geographic factors Correct Answer Incorrect Answer
    D Product elimination Correct Answer Incorrect Answer
    E Diversification Correct Answer Incorrect Answer

    Solution

    Trust and perception are psychological drivers. Why others are incorrect: Economic factors relate to income; Geographic relates to location; Elimination and diversification are strategic decisions. Banking Example: Choosing PSU bank for perceived safety.

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