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      Question

      When customers evaluate banks based on perceived

      trustworthiness and stability, they are influenced by:
      A Economic factors Correct Answer Incorrect Answer
      B Psychological factors Correct Answer Incorrect Answer
      C Geographic factors Correct Answer Incorrect Answer
      D Product elimination Correct Answer Incorrect Answer
      E Diversification Correct Answer Incorrect Answer

      Solution

      Trust and perception are psychological drivers. Why others are incorrect: Economic factors relate to income; Geographic relates to location; Elimination and diversification are strategic decisions. Banking Example: Choosing PSU bank for perceived safety.

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