Question

_______ believes that consumers will favour products that are readily available at reasonable prices.

A The marketing concept Correct Answer Incorrect Answer
B The societal marketing concept Correct Answer Incorrect Answer
C The customer concept Correct Answer Incorrect Answer
D The production concept Correct Answer Incorrect Answer

Solution

Production Concept : This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive

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