📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!
  • google app store apple app store
    • âś–

      Question

      A bank analyses spending patterns before offering a

      premium credit card. This is primarily an example of:
      A Geographic segmentation Correct Answer Incorrect Answer
      B Behavioral segmentation Correct Answer Incorrect Answer
      C Demographic segmentation Correct Answer Incorrect Answer
      D Psychographic segmentation Correct Answer Incorrect Answer
      E Mass targeting Correct Answer Incorrect Answer

      Solution

      Behavioral segmentation uses usage patterns and spending behavior. Why Other Options Are Incorrect • A: Location • C: Age/income only • D: Lifestyle • E: No segmentation Banking Example: High-spend customers targeted for travel rewards cards.

      Practice Next
      More Basics of Marketing Management Questions

      Relevant for Exams:

      ask-question