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    Question

    A bank analyses spending patterns before offering a

    premium credit card. This is primarily an example of:
    A Geographic segmentation Correct Answer Incorrect Answer
    B Behavioral segmentation Correct Answer Incorrect Answer
    C Demographic segmentation Correct Answer Incorrect Answer
    D Psychographic segmentation Correct Answer Incorrect Answer
    E Mass targeting Correct Answer Incorrect Answer

    Solution

    Behavioral segmentation uses usage patterns and spending behavior. Why Other Options Are Incorrect • A: Location • C: Age/income only • D: Lifestyle • E: No segmentation Banking Example: High-spend customers targeted for travel rewards cards.

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