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      Question

      Which element of the marketing mix communicates product

      benefits to customers?
      A Product Correct Answer Incorrect Answer
      B Price Correct Answer Incorrect Answer
      C Place Correct Answer Incorrect Answer
      D Promotion Correct Answer Incorrect Answer
      E Process Correct Answer Incorrect Answer

      Solution

      Promotion includes advertising, personal selling, sales promotion, and public relations used to inform and persuade customers. Why Other Options Are Incorrect • A: What is offered • B: Monetary value • C: Distribution • E: Service delivery mechanism Banking Example: Advertisements promoting festive loan offers.

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