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    Question

    Which element of the marketing mix communicates product

    benefits to customers?
    A Product Correct Answer Incorrect Answer
    B Price Correct Answer Incorrect Answer
    C Place Correct Answer Incorrect Answer
    D Promotion Correct Answer Incorrect Answer
    E Process Correct Answer Incorrect Answer

    Solution

    Promotion includes advertising, personal selling, sales promotion, and public relations used to inform and persuade customers. Why Other Options Are Incorrect тАв A: What is offered тАв B: Monetary value тАв C: Distribution тАв E: Service delivery mechanism Banking Example: Advertisements promoting festive loan offers.

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