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    Question

    The process of defining a marketing problem and

    opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called:
    A market decision analysis Correct Answer Incorrect Answer
    B statistical analysis Correct Answer Incorrect Answer
    C marketing research Correct Answer Incorrect Answer
    D SWOT analysis Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities.

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