Question

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called:

A market decision analysis Correct Answer Incorrect Answer
B statistical analysis Correct Answer Incorrect Answer
C marketing research Correct Answer Incorrect Answer
D SWOT analysis Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities.

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