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    Question

    Which stage of the consumer buying process involves

    comparing different brands?
    A Need recognition Correct Answer Incorrect Answer
    B Information search Correct Answer Incorrect Answer
    C Evaluation of alternatives Correct Answer Incorrect Answer
    D Purchase decision Correct Answer Incorrect Answer
    E Post-purchase behavior Correct Answer Incorrect Answer

    Solution

    After collecting information, customers compare options before making a purchase decision. Why Other Options Are Incorrect • A: Problem identification • B: Collecting information • D: Final selection • E: Feedback stage Banking Example: Comparing home loan interest rates of different banks.

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