Question
If a bank extends its well-known savings account brand into launching a mutual fund product under the same name, this is:
Solution
Brand extension occurs when an existing brand name is used for a new product category.  Why Other Options Are Incorrect • A: New variant within same category. • C: Two brands together. • D: Selling products together. • E: Increasing share in same market.  Banking Example: Bank brand launching insurance arm under same brand identity.
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