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    Question

    If a bank extends its well-known savings account brand

    into launching a mutual fund product under the same name, this is:
    A Line extension Correct Answer Incorrect Answer
    B Brand extension Correct Answer Incorrect Answer
    C Co-branding Correct Answer Incorrect Answer
    D Product bundling Correct Answer Incorrect Answer
    E Market penetration Correct Answer Incorrect Answer

    Solution

    Brand extension occurs when an existing brand name is used for a new product category.  Why Other Options Are Incorrect • A: New variant within same category. • C: Two brands together. • D: Selling products together. • E: Increasing share in same market.  Banking Example: Bank brand launching insurance arm under same brand identity.

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