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    Question

    If a bank allocates separate marketing budgets for

    student accounts, SME loans, and wealth management, it is following:
    A Concentrated marketing Correct Answer Incorrect Answer
    B Undifferentiated marketing Correct Answer Incorrect Answer
    C Differentiated marketing Correct Answer Incorrect Answer
    D Micromarketing Correct Answer Incorrect Answer
    E Product elimination Correct Answer Incorrect Answer

    Solution

    Differentiated marketing involves targeting multiple segments with tailored strategies.  Why Other Options Are Incorret • A: One niche only. • B: Single offering for all. • D: Hyper-local focus. • E: Removing products.  Banking Example: Separate campaigns for education loans and corporate loans.

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