Question

    If a bank allocates separate marketing budgets for

    student accounts, SME loans, and wealth management, it is following:
    A Concentrated marketing Correct Answer Incorrect Answer
    B Undifferentiated marketing Correct Answer Incorrect Answer
    C Differentiated marketing Correct Answer Incorrect Answer
    D Micromarketing Correct Answer Incorrect Answer
    E Product elimination Correct Answer Incorrect Answer

    Solution

    Differentiated marketing involves targeting multiple segments with tailored strategies. ┬аWhy Other Options Are Incorret тАв A: One niche only. тАв B: Single offering for all. тАв D: Hyper-local focus. тАв E: Removing products. ┬аBanking Example: Separate campaigns for education loans and corporate loans.

    Practice Next
    More Basics of Marketing Management Questions

    Relevant for Exams:

    ask-question