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1. Trend projection Here data of past sales is used to project future sales. This is the simplest and most straightforward method of demand forecasting. 2. Market research This is based on data from customer surveys. Time and effort is required to prepare and send out surveys and tabulate data. 3. Sales force composite This method uses the experience of the sales team in a company. Feedback from the sales group is used to forecast customer demand. 4. Delphi method Demand forecasting experts from outside the firm are involved in this method. Several rounds of questionnaires are held which are to be responded anonymously until the group of forecasting experts comes to a consensus. 5. Econometric A mathematical formula is created to predict future customer demand. Here, statistical tools and economic theories are combined to estimate the economic variables and to forecast the intended variables.
To be identified as a market segment, its members must:
What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?
From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.
Organizations (franchisors) that decide to franchise (franchisors) have _____ expansion costs in opening new outlets accompanied by _____ control compar...
Using a _______________ is often a great way to further develop a ______________ between consumer service expectations and actual experience.
Goal setting as used in the text requires that the marketing manager set measurable _____ to be achieved.
Each of the following is an example of a corporate chain EXCEPT:
_______ believes that consumers will favour products that are readily available at reasonable prices.
All of the following are considered key logistic functions in supply chain, except:
When consumer badly wants the product but shouldn’t desire or take the decision to buy it, it is known as _______ demand.