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      Question

      When Joe stops at the supermarket to purchase a pack of

      biscuits and other groceries and is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store, this pipeline is actually a:
      A consumer market. Correct Answer Incorrect Answer
      B marketing intermediary Correct Answer Incorrect Answer
      C marketing channel Correct Answer Incorrect Answer
      D transactional function Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Marketing channels can be compared with a pipeline through which water flows from a source to a terminus. Marketing channels make possible the flow of goods from a producer, through intermediaries, to a buyer.

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