📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    A different market segment usually requires a different

    marketing action that in turn means greater costs. If increased revenues do not offset extra costs, a marketer should _____ to reduce the number of marketing actions.
    A increase the advertising budget Correct Answer Incorrect Answer
    B try direct mail instead of broadcast advertising Correct Answer Incorrect Answer
    C cancel current activities Correct Answer Incorrect Answer
    D combine segments Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    If increased sales do not offset extra costs, combine segments and reduce the number of marketing actions.

    Practice Next
    ask-question

    Not sure which exam is best for you Talk to our expert

    Get My Free Call