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Question

A different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues do not offset extra costs, a marketer should _____ to reduce the number of marketing actions.

A increase the advertising budget Correct Answer Incorrect Answer
B try direct mail instead of broadcast advertising Correct Answer Incorrect Answer
C cancel current activities Correct Answer Incorrect Answer
D combine segments Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

If increased sales do not offset extra costs, combine segments and reduce the number of marketing actions.

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