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      Question

      A different market segment usually requires a different

      marketing action that in turn means greater costs. If increased revenues do not offset extra costs, a marketer should _____ to reduce the number of marketing actions.
      A increase the advertising budget Correct Answer Incorrect Answer
      B try direct mail instead of broadcast advertising Correct Answer Incorrect Answer
      C cancel current activities Correct Answer Incorrect Answer
      D combine segments Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      If increased sales do not offset extra costs, combine segments and reduce the number of marketing actions.

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