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    Question

    A different market segment usually requires a different

    marketing action that in turn means greater costs. If increased revenues do not offset extra costs, a marketer should _____ to reduce the number of marketing actions.
    A increase the advertising budget Correct Answer Incorrect Answer
    B try direct mail instead of broadcast advertising Correct Answer Incorrect Answer
    C cancel current activities Correct Answer Incorrect Answer
    D combine segments Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    If increased sales do not offset extra costs, combine segments and reduce the number of marketing actions.

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