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    Question

    Metric for long-term profitability :

    A Conversion rate Correct Answer Incorrect Answer
    B CTR Correct Answer Incorrect Answer
    C CLV Correct Answer Incorrect Answer
    D ROI Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation CLV – Customer Lifetime Value measures long-term profitability of a customer over the entire relationship period. Used heavily in:

    • CRM strategy
    • Retention planning
    Why other options are NOT correct
    • Conversion rate: Short-term metric
    • CTR: Digital engagement metric
    • ROI: Overall investment return

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