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      Question

      Metric for long-term profitability :

      A Conversion rate Correct Answer Incorrect Answer
      B CTR Correct Answer Incorrect Answer
      C CLV Correct Answer Incorrect Answer
      D ROI Correct Answer Incorrect Answer
      E None of the above Correct Answer Incorrect Answer

      Solution

      Detailed Concept Explanation CLV – Customer Lifetime Value measures long-term profitability of a customer over the entire relationship period. Used heavily in:

      • CRM strategy
      • Retention planning
      Why other options are NOT correct
      • Conversion rate: Short-term metric
      • CTR: Digital engagement metric
      • ROI: Overall investment return

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