Answer-Customer Lifetime Value (CLV) focuses on:

Customer Lifetime Value CLV measures the long-term profitability of a customer by considering all revenues and costs over the full duration of the relationship.

Question

Customer Lifetime Value (CLV) focuses

on:

A Profit from a single transaction

B Annual profit from a customer

C Total value generated by a customer over the entire relationship

D Cost of acquiring a customer

E Discount offered to a customer

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Central Bank of India Marketing Officer

Customer Lifetime Value (CLV) focuses

Solution

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