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Question

Advertising is important for products such as Goldie candy bars and Sting energy drink that are purchased frequently and at relatively low cost. Wide distribution in retail outlets is essential. Why?

A They are durable goods and cannot be sold without personal selling to answer consumers' questions. Correct Answer Incorrect Answer
B They are unsought goods so advertising targets consumers' impulsiveness. Correct Answer Incorrect Answer
C They are nondurable goods and easily substitutable so consumers need to be reminded of their existence. Correct Answer Incorrect Answer
D They are production goods and can easily go out of stock. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Advertising and wide distribution are essential because nondurable goods are purchased frequently and are easily substitutable.

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