Question

Advertising is important for products such as Goldie candy bars and Sting energy drink that are purchased frequently and at relatively low cost. Wide distribution in retail outlets is essential. Why?

Advertising and wide distribution are essential because nondurable goods are purchased frequently and are easily substitutable.

A They are durable goods and cannot be sold without personal selling to answer consumers' questions.

B They are unsought goods so advertising targets consumers' impulsiveness.

C They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.

D They are production goods and can easily go out of stock.

E None of these

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