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      Question

      When assessing which fast-food restaurant to eat a

      hamburger at, you are essentially assessing the ____________ in the fast-food market.
      A substitute markets Correct Answer Incorrect Answer
      B target markets Correct Answer Incorrect Answer
      C mixed marketing Correct Answer Incorrect Answer
      D competition Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Competition refers to the alternative firms that could provide a product to satisfy a specific market's needs.

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