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    Question

    A bank notices that customers who hold both credit cards

    and personal loans rarely switch to competitors. This reflects:
    A Customer churn Correct Answer Incorrect Answer
    B Customer stickiness Correct Answer Incorrect Answer
    C Market development Correct Answer Incorrect Answer
    D Product elimination Correct Answer Incorrect Answer
    E Price sensitivity Correct Answer Incorrect Answer

    Solution

    Customer stickiness refers to reduced likelihood of switching when customers use multiple services from the same provider.  Why Other Options Are Incorrect • A: Refers to customer loss. • C: Entering new markets. • D: Removing products. • E: Sensitivity to price changes.  Banking Example: Multi-product customers less likely to close accounts.

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