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    Question

    A company engaged in environmental scanning

    is:
    A taking into account the effect its marketing activities can have on plants and animals in our environment. Correct Answer Incorrect Answer
    B continually acquiring information on events occurring outside the organization to identify and interpret potential trends. Correct Answer Incorrect Answer
    C maintaining a time constant horizon in its strategic planning process. Correct Answer Incorrect Answer
    D maintaining retail customer databases. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Environmental scanning is the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.

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