Answer-A company engaged in environmental scanning is:

Q: Answer-A company engaged in environmental scanning is:

Environmental scanning is the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.

Question

A company engaged in environmental scanning

is:

A taking into account the effect its marketing activities can have on plants and animals in our environment.

B continually acquiring information on events occurring outside the organization to identify and interpret potential trends.

C maintaining a time constant horizon in its strategic planning process.

D maintaining retail customer databases.

E None of these

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A company engaged in environmental scanning

Solution