New Free Workshop on RBI Grade B Descriptive Answer Writing - Join Us!
Register

Question

A company engaged in environmental scanning is:

A taking into account the effect its marketing activities can have on plants and animals in our environment. Correct Answer Incorrect Answer
B continually acquiring information on events occurring outside the organization to identify and interpret potential trends. Correct Answer Incorrect Answer
C maintaining a time constant horizon in its strategic planning process. Correct Answer Incorrect Answer
D maintaining retail customer databases. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Environmental scanning is the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.

Practice Next
×
×