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      Question

      Which of the following best describes

      CRM?
      A Advertising software Correct Answer Incorrect Answer
      B Data storage system only Correct Answer Incorrect Answer
      C Strategy to build long-term customer relationships Correct Answer Incorrect Answer
      D Sales promotion method Correct Answer Incorrect Answer
      E Pricing technique Correct Answer Incorrect Answer

      Solution

      CRM (Customer Relationship Management) is a strategic approach integrating people, process, and technology. Why Other Options Are Incorrect • A: CRM is broader than advertising. • B: Not only database. • D, E: Limited functions. Banking Example: Personalized loan offers using CRM analytics.

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