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      Question

      A bank analyzes transaction data to predict which

      customers may close accounts soon. This is an example of:
      A Market penetration Correct Answer Incorrect Answer
      B Predictive analytics in CRM Correct Answer Incorrect Answer
      C Production orientation Correct Answer Incorrect Answer
      D Product bundling Correct Answer Incorrect Answer
      E Price discrimination Correct Answer Incorrect Answer

      Solution

      CRM systems use predictive analytics to identify churn risk and enable proactive retention strategies. Why Other Options Are Incorrect • A: Growth strategy. • C: Cost efficiency focus. • D: Combining products. • E: Different pricing for groups. Banking Example: Identifying low-balance customers likely to leave.

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