Question
A bank analyzes transaction data to predict which customers may close accounts soon. This is an example of:
Solution
CRM systems use predictive analytics to identify churn risk and enable proactive retention strategies. Why Other Options Are Incorrect • A: Growth strategy. • C: Cost efficiency focus. • D: Combining products. • E: Different pricing for groups. Banking Example: Identifying low-balance customers likely to leave.
More Basics of Marketing Management Questions
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- Which of the following is an internal source of data for market research?
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