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    Question

    If marketing messages fail to clearly differentiate a

    bank, the issue is:
    A Under-positioning Correct Answer Incorrect Answer
    B Over-positioning Correct Answer Incorrect Answer
    C Harvesting Correct Answer Incorrect Answer
    D Diversification Correct Answer Incorrect Answer
    E Price skimming Correct Answer Incorrect Answer

    Solution

    Under-positioning means weak or unclear brand identity. Why others are incorrect: Over-positioning too narrow; Harvesting decline; Diversification new products; Skimming pricing strategy. Banking Example: Generic “We serve all” advertisements.

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