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    • Question

      If marketing messages fail to clearly differentiate a

      bank, the issue is:
      A Under-positioning Correct Answer Incorrect Answer
      B Over-positioning Correct Answer Incorrect Answer
      C Harvesting Correct Answer Incorrect Answer
      D Diversification Correct Answer Incorrect Answer
      E Price skimming Correct Answer Incorrect Answer

      Solution

      Under-positioning means weak or unclear brand identity. Why others are incorrect: Over-positioning too narrow; Harvesting decline; Diversification new products; Skimming pricing strategy. Banking Example: Generic “We serve all” advertisements.

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