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      Question

      When customers perceive a bank as highly specialized in

      MSME lending only, it may suffer from:
      A Under-positioning Correct Answer Incorrect Answer
      B Over-positioning Correct Answer Incorrect Answer
      C Confused positioning Correct Answer Incorrect Answer
      D Market penetration Correct Answer Incorrect Answer
      E Diversification Correct Answer Incorrect Answer

      Solution

      Over-positioning occurs when brand image is too narrow, limiting broader appeal. Why others are incorrect: Under-positioning lacks clarity; Confused positioning mixes messages; Penetration increases share; Diversification adds new offerings. Banking Example: Retail customers avoiding bank due to β€œMSME-only” image.

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