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    Question

    When customers perceive a bank as highly specialized in

    MSME lending only, it may suffer from:
    A Under-positioning Correct Answer Incorrect Answer
    B Over-positioning Correct Answer Incorrect Answer
    C Confused positioning Correct Answer Incorrect Answer
    D Market penetration Correct Answer Incorrect Answer
    E Diversification Correct Answer Incorrect Answer

    Solution

    Over-positioning occurs when brand image is too narrow, limiting broader appeal. Why others are incorrect: Under-positioning lacks clarity; Confused positioning mixes messages; Penetration increases share; Diversification adds new offerings. Banking Example: Retail customers avoiding bank due to тАЬMSME-onlyтАЭ image.

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