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    Question

    Marketing starts with the identification

    of:
    A Company goals Correct Answer Incorrect Answer
    B Customer needs Correct Answer Incorrect Answer
    C Product features Correct Answer Incorrect Answer
    D Sales targets Correct Answer Incorrect Answer
    E Profit margins Correct Answer Incorrect Answer

    Solution

    (Why this is correct) Marketing is a customer-oriented process. The first step is understanding customer needs and wants, based on which products and services are designed. Profit is a result, not the starting point.

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