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      Question

      Marketing starts with the identification

      of:
      A Company goals Correct Answer Incorrect Answer
      B Customer needs Correct Answer Incorrect Answer
      C Product features Correct Answer Incorrect Answer
      D Sales targets Correct Answer Incorrect Answer
      E Profit margins Correct Answer Incorrect Answer

      Solution

      (Why this is correct) Marketing is a customer-oriented process. The first step is understanding customer needs and wants, based on which products and services are designed. Profit is a result, not the starting point.

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