Question

Marketing research attempts to identify and define both marketing _____ and _______.

A weaknesses; threats Correct Answer Incorrect Answer
B strategies; programs Correct Answer Incorrect Answer
C problems; opportunities Correct Answer Incorrect Answer
D segments; target markets Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities.

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