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      Question

      When customers buy services they consider the

      ___________ costs such as time.
      A tangible Correct Answer Incorrect Answer
      B exclusive Correct Answer Incorrect Answer
      C non-monetary Correct Answer Incorrect Answer
      D hidden Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Pricing of services goes beyond the traditional tasks of setting the selling price. When customers buy services they consider non-monetary costs such as time as well as the mental and physical efforts required to consume the service.

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