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    Question

    If a bank experiences rising competition and stable

    sales but declining margins, it is likely in which PLC stage?
    A Introduction Correct Answer Incorrect Answer
    B Growth Correct Answer Incorrect Answer
    C Maturity Correct Answer Incorrect Answer
    D Decline Correct Answer Incorrect Answer
    E Expansion Correct Answer Incorrect Answer

    Solution

    Maturity stage features intense competition and margin pressure despite stable sales. Why others are incorrect: Introduction has low sales; Growth has rising profits; Decline has falling sales; Expansion is not formal PLC stage. Banking Example: Saturated savings account market.

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