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      Question

      The four additional Ps of services marketing include

      each of the following EXCEPT:
      A people Correct Answer Incorrect Answer
      B perishability Correct Answer Incorrect Answer
      C physical evidence Correct Answer Incorrect Answer
      D process Correct Answer Incorrect Answer

      Solution

      In addition to the traditional four Ps, the services-marketing mix includes people, physical evidence, process, and productivity, or the seven Ps of services marketing .

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