📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    The four additional Ps of services marketing include

    each of the following EXCEPT:
    A people Correct Answer Incorrect Answer
    B perishability Correct Answer Incorrect Answer
    C physical evidence Correct Answer Incorrect Answer
    D process Correct Answer Incorrect Answer

    Solution

    In addition to the traditional four Ps, the services-marketing mix includes people, physical evidence, process, and productivity, or the seven Ps of services marketing .

    Practice Next
    ask-question

    Not sure which exam is best for you Talk to our expert

    Get My Free Call