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    Question

    The four additional Ps of services marketing include

    each of the following EXCEPT:
    A people Correct Answer Incorrect Answer
    B perishability Correct Answer Incorrect Answer
    C physical evidence Correct Answer Incorrect Answer
    D process Correct Answer Incorrect Answer

    Solution

    In addition to the traditional four Ps, the services-marketing mix includes people, physical evidence, process, and productivity, or the seven Ps of services marketing .

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