Question

Who defined marketing as ‘A set of all actual and

Q: Answer-Who defined marketing as ‘A set of all actual and potential buyers of a product’?

A market is a set of all actual and potential buyers of a product. The marketer defines a market as a collection of all the potential and actual buyers of a product or service.

potential buyers of a product’?

A Philip Kotler

B Adam Smith

C Milton Friedman

D Alfred Marshal

Practice Next

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Who defined marketing as ‘A set of all actual and

Solution