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      Question

      Who defined marketing as ‘A set of all actual and

      potential buyers of a product’?
      A Philip Kotler Correct Answer Incorrect Answer
      B Adam Smith Correct Answer Incorrect Answer
      C Milton Friedman Correct Answer Incorrect Answer
      D Alfred Marshal Correct Answer Incorrect Answer

      Solution

      A market is a set of all actual and potential buyers of a product. The marketer defines a market as a collection of all the potential and actual buyers of a product or service.

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