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      Question

      A bank tracking how many customers move from awareness

      to application to approval is analysing:
      A Market share Correct Answer Incorrect Answer
      B Sales funnel performance Correct Answer Incorrect Answer
      C Product life cycle Correct Answer Incorrect Answer
      D Price elasticity Correct Answer Incorrect Answer
      E Harvesting strategy Correct Answer Incorrect Answer

      Solution

      Funnel analysis tracks stage-wise progression and identifies drop-offs. Why others are incorrect: Market share measures competitive position; PLC tracks product stage; Elasticity measures price sensitivity; Harvesting reduces promotion. Banking Example: Monitoring digital loan journey stages.

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