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    Question

    A decline in brand recall despite steady advertising may

    indicate ineffective:
    A Media mix strategy Correct Answer Incorrect Answer
    B Cost-plus pricing Correct Answer Incorrect Answer
    C Product elimination Correct Answer Incorrect Answer
    D Market development Correct Answer Incorrect Answer
    E Harvesting Correct Answer Incorrect Answer

    Solution

    Wrong media channels reduce recall effectiveness. Why others are incorrect: Pricing unrelated; Product elimination and market development are strategic shifts; Harvesting applies to decline phase. Banking Example: Advertising corporate loans on youth-focused platforms.

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