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    Question

    A bank launches a youth-focused savings account with

    cashback on online gaming and streaming subscriptions. This is an example of:
    A Undifferentiated marketing Correct Answer Incorrect Answer
    B Concentrated marketing Correct Answer Incorrect Answer
    C Mass marketing Correct Answer Incorrect Answer
    D Product elimination Correct Answer Incorrect Answer
    E Production orientation Correct Answer Incorrect Answer

    Solution

    Concentrated marketing focuses on a specific niche segment. Here, the bank targets youth with tailored benefits. Why Other Options Are Incorrect • A, C: Same product for all segments • D: Removing product • E: Focus on efficiency Banking Example: Student accounts with zero minimum balance and digital perks.

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