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    Question

    Serving one niche market deeply is known

    as:
    A Mass marketing Correct Answer Incorrect Answer
    B Differentiated marketing Correct Answer Incorrect Answer
    C Concentrated marketing Correct Answer Incorrect Answer
    D Undifferentiated marketing Correct Answer Incorrect Answer
    E Micromarketing Correct Answer Incorrect Answer

    Solution

    Concentrated (niche) marketing focuses on one specific segment with tailored offerings.

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