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      Question

      In what way are traditional and social media

      similar?
      A They both require specialized training. Correct Answer Incorrect Answer
      B They both rely upon contributions from established "experts" to create credibility and social authority. Correct Answer Incorrect Answer
      C They both can reach either large or niche audiences Correct Answer Incorrect Answer
      D They both are relatively inexpensive or free to produce. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Alternative "a" is incorrect because social media do not require special training. Alternative "b" is incorrect because social media rely upon anonymous users who depend on the quality of the message. Alternative "d" is incorrect because traditional media are often expensive to produce.

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