Question
Which digital metric helps evaluate cost efficiency of online advertising?
Solution
CPA measures cost required to acquire one customer, directly reflecting campaign cost efficiency. Why Other Options Are Incorrect • A: Exposure only. • B: Percentage success, not cost. • D: Audience size. • E: Awareness metric. Banking Example: Total ad spend ÷ number of approved loan customers.
More Basics of Marketing Management Questions
- Compared to traditional market research, using social media research is:
- Smart systems are
- Which factor contributes most to bank brand loyalty?
- Which is an example of up-selling?
- Segmentation based on lifestyle and personality is known as:
- HSBC Bank International Ltd. (Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that some...
- Which government scheme provides crop insurance to farmers?
- Which of the following is an example of non-durable goods?
- One of the fastest growing trends in retail locations is:
- Advertising is primarily used to:
Relevant for Exams:
