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      Question

      A bank reduces dependency on branch banking by

      strengthening mobile and internet banking channels. This primarily reflects:
      A Intensive distribution Correct Answer Incorrect Answer
      B Channel diversification Correct Answer Incorrect Answer
      C Harvesting strategy Correct Answer Incorrect Answer
      D Mass marketing Correct Answer Incorrect Answer
      E Product elimination Correct Answer Incorrect Answer

      Solution

      Using multiple channels reduces dependency on one distribution method.  Why Other Options Are Incorrect • A: Increasing number of intermediaries. • C: Decline strategy. • D: Broad targeting. • E: Removing products.  Banking Example: Omni-channel banking model.

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