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      Question

      The iPhone, Samsung Galaxy and new Microsoft smartphone

      are all positioning themselves in the same target market by emphasizing their superiority in similar product attributes. This is an example of:
      A head-to-head positioning. Correct Answer Incorrect Answer
      B lateral positioning Correct Answer Incorrect Answer
      C differentiation Correct Answer Incorrect Answer
      D consumer positioning Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Head-to-head positioning involves competing directly with competitors on similar product attributes in the same target market.

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