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    Question

    The iPhone, Samsung Galaxy and new Microsoft smartphone

    are all positioning themselves in the same target market by emphasizing their superiority in similar product attributes. This is an example of:
    A head-to-head positioning. Correct Answer Incorrect Answer
    B lateral positioning Correct Answer Incorrect Answer
    C differentiation Correct Answer Incorrect Answer
    D consumer positioning Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Head-to-head positioning involves competing directly with competitors on similar product attributes in the same target market.

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