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      Question

      A bank enters a new country with its existing products.

      This strategy is:
      A Diversification Correct Answer Incorrect Answer
      B Product development Correct Answer Incorrect Answer
      C Market development Correct Answer Incorrect Answer
      D Concentrated targeting Correct Answer Incorrect Answer
      E Harvesting Correct Answer Incorrect Answer

      Solution

      Market development means existing products in new markets. Why others are incorrect: Diversification is new product + new market; Product development is new product; Concentrated targeting is niche focus; Harvesting is decline strategy. Banking Example: Expanding Indian banking services to Middle East market.

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