📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    A bank enters a new country with its existing products.

    This strategy is:
    A Diversification Correct Answer Incorrect Answer
    B Product development Correct Answer Incorrect Answer
    C Market development Correct Answer Incorrect Answer
    D Concentrated targeting Correct Answer Incorrect Answer
    E Harvesting Correct Answer Incorrect Answer

    Solution

    Market development means existing products in new markets. Why others are incorrect: Diversification is new product + new market; Product development is new product; Concentrated targeting is niche focus; Harvesting is decline strategy. Banking Example: Expanding Indian banking services to Middle East market.

    Practice Next
    ask-question