Question

Promotional expenditures at the introduction stage of

Q: Answer-Promotional expenditures at the introduction stage of the product life cycle are spent on:

In the introduction stage there are no competitors with the same product, and heavy promotional expenditures are often made to build primary demand or a desire for the product class such as food processors or potatoes, rather than for a specific brand. This is done through informational or educational promotions.

the product life cycle are spent on:

A contests and sweepstakes.

B creating selective demand

C creating primary demand

D personal endorsements

E None of these

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Promotional expenditures at the introduction stage of

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