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    Question

    In the buying decision process, what follows evaluation

    of alternatives?
    A Need recognition Correct Answer Incorrect Answer
    B Information search Correct Answer Incorrect Answer
    C Purchase decision Correct Answer Incorrect Answer
    D Brand advocacy Correct Answer Incorrect Answer
    E Post-purchase satisfaction Correct Answer Incorrect Answer

    Solution

    After comparing alternatives, the consumer makes the purchase decision. Why Other Options Are Incorrect • A: First stage. • B: Second stage. • D: Occurs much later. • E: After purchase. Banking Example: Selecting Bank A’s home loan after comparison.

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